PJ Whelihan’s
Overview
P.J. Whelihan’s was looking for trending, high-quality content on a consistent schedule to promote their restaurant and bar during the slower months of the season. We used in-house staff as influencers to illustrate the relatable projected content.
Approach
ECIM created a detailed schedule plan month to month over the course of 6 months consisting of relevant, high-quality short video content, trending sounds and concepts, and a focus on community outreach. Servers, bartenders, hosts, and managers were all incorporated to exemplify familiar and family-friendly content.
Results
This 6-month campaign resulted in an aggregate growth of 880 followers, 118.9k likes and over 3 million views on the TikTok platform from a total of 60 videos.