JUSTIN FIGUEROA
Overview
Justin was an amateur boxer looking to burst into the historic boxing scene in Atlantic City by creating a strong online presence for himself on Instagram to help grow his image. He worked closely with our team to create high-quality content and build a brand from scratch.
Approach
Our goal was to create a storyline that our content would revolve around. Going beyond just high-quality social media content, we focused on bringing in crowds that ensured Justin would be the featured event. We worked closely with the Amateur Boxing Commission to give us the opportunity to promote Justin the way our strategy planned.
Results
Justin saw an increase of 56.4% in Instagram growth over the 3 months we directly worked with him. Beyond social media, he grew to be a hometown favorite and drew the largest crowds the Amateur Boxing scene has seen since the height of Atlantic City Boxing.